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HUG™ is an award-winning sensory-product designed to be cuddled. Designed specifically for people living with Dementia, it has a beating heart within its soft body and with weighted limbs it feels as if it's hugging back.HUG™ can also play uploaded music from a favorite playlist.
The Research Behind HUG™
HUG™ has been developed from academic research undertaken at Cardiff Metropolitan University, led by research director Cathy Treadaway. Knowledge gained from the LAUGH (2015 - 2018) and LAUGH EMPOWERED (2018 - 2020) projects have helped the creation, development and evaluation of HUG™.The team collaborated with people living with dementia and their families as well as professional caregivers, to create and evaluate the HUG™ design. They worked closely with over 70 organizations, including Alzheimer's Society and the NHS, to develop HUG™ as an award-winning product. This helps ensure HUG™ is appropriate, useful and safe to use at home, in residential care and in hospitals.
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